Workplace Wellbeing Case Study:

How Tetra Pak Maintained Workforce Engagement During a Traditionally Low-Engagement Period

A workplace wellbeing initiative designed to sustain daily movement and engagement across multiple countries, teams, and changing work schedules.
Maintaining engagement in wellbeing initiatives can be difficult during busy or transitional periods - especially as employees prepare for leave and routines become less consistent.

Tetra Pak implemented the 15 Minute Exercise Challenge to make daily movement achievable and sustainable across a distributed European workforce.
78%
completed the full 6-week program
95%
met WHO physical activity guidelines
62%
maintained healthy habits 6 months later
90%
would participate again

Organisation Overview

Industry: Food Processing & Packaging Solutions
Workforce: 6,800+ Employees Across Corporate & Operational Teams
Location: Europe
Program: 15 Minute Exercise Challenge

The opportunity

Maintaining engagement in wellbeing initiatives can be especially difficult during transitional or low-routine periods.
Tetra Pak launched the program just before the summer holiday period - a time when employee routines, schedules, and priorities often become less consistent.
Across multiple countries and job functions, maintaining momentum in workplace initiatives during this period can be challenging.
Tetra Pak wanted an approach that could:
Maintain workforce engagement during a traditionally low-engagement period
Work across multiple countries, teams, and job functions
Fit into changing schedules and workloads
Support sustainable daily movement without adding pressure or complexity

The approach

Designed to maintain daily movement and engagement during changing schedules and routines.
Tetra Pak implemented the 15 Minute Exercise Challenge as a six-week, team-based program designed to make daily movement simple, achievable, and sustainable across a distributed European workforce.
Rather than relying on motivation or ideal routines, the program focused on small daily actions employees could realistically maintain alongside changing schedules, workloads, and upcoming leave periods.
Participants:
Committed to 15 minutes of daily activity
Chose activities that fit their schedules and locations
Participated in small teams to build accountability and support
Tracked activity through a simple online platform
Teams were ranked on consistency, not intensity
The program was supported by regular communication and engagement prompts to help maintain momentum throughout the challenge.

Why it worked

The program succeeded because it made daily movement achievable - even during a period when routines and schedules were less consistent.
Low daily commitment
A 15-minute daily target made participation realistic -
even as employees prepared for leave and managed changing
workloads.
Flexible across countries, roles, and schedules
Employees could participate regardless of location, work environment,
or schedule, making the program accessible across a distributed workforce.
Team-based accountability
Small teams helped maintain consistency, shared motivation, and ongoing
encouragement throughout the challenge.
Regular engagement support
Built-in reminders and communication helped maintain momentum
and reduce drop-off over time.
By focusing on small, achievable daily actions, the program made it easier for employees to stay consistently engaged - even during a period where engagement would typically decline.

The results

Strong workforce engagement and measurable wellbeing outcomes across a distributed European workforce.
Engagement & Activity Outcomes
78% completed the full 6-week program
Strong engagement maintained throughout a traditionally
low-engagement period
Sustained involvement across multiple countries, teams,
and job functions
Health & Wellbeing Outcomes
95% met or exceeded WHO physical activity guidelines
Participants reported improvements in Sleep, Energy, Mood, Fitness Level
and Overall Health
Behaviour & Engagement Outcomes
76% reported improvements in overall health
88% would recommend the program
90% would participate again
Long-term Impact (6-Months Later)
62% maintained the healthy habits they built during the challenge
The program maintained strong engagement and sustainable daily movement - even during a period where employee routines and schedules were less consistent.

Participant experience

Participants consistently described the challenge as simple to maintain, motivating, and easy to fit into changing routines and schedules.
“Committing to just 15 minutes a day was realistic and surprisingly motivating. The daily logging kept me accountable, and I noticed improvements not only in my physical health, but also in my energy and mood.”
“Seeing colleagues from across different countries sharing their activity made it feel like we were all part of something bigger. It helped me build a routine that I’m still following now.”
“During the challenge our colleagues demonstrated teamwork, engagement, and commitment. We saw clear improvements in overall health and wellbeing across the organisation. I would highly recommend this to any organisation looking for a practical and effective way to support their employees.”
Tetra Pak
Annamaria Bako, OHS Officer, UK & IE

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