Workplace Wellbeing Case Study:

How SBS Improved Participation Across a Diverse Media Workforce

A workplace wellbeing initiative designed to support consistent movement and team connection across creative, technical, and corporate teams with varied schedules and working styles.
Maintaining participation in wellbeing initiatives can be difficult in media environments where work patterns are less predictable and teams operate across different roles, routines, and schedules.

SBS implemented the 15 Minute Exercise Challenge to make daily movement more achievable, flexible, and sustainable within real working conditions.
90%
met recommended physical activity guidelines
79%
reported improved overall health
82%
would participate again
67%
maintained healthy habits 6 months later

Organisation Overview

Industry: Media & Broadcasting
Workforce: 1,300+ Employees Across Creative, Technical & Corporate Teams
Location: Australia
Program: 15 Minute Exercise Challenge

The opportunity

In organisations like SBS, maintaining consistent participation in wellbeing initiatives can be particularly challenging.
Employees work across creative, technical, and corporate roles - often with varied schedules, changing priorities, and less predictable daily routines than more structured work environments.
Different teams operate in very different ways, making it difficult to introduce initiatives that feel relevant, accessible, and achievable across the organisation as a whole.
While awareness of the importance of physical activity was strong, translating that into consistent daily movement across such a varied workforce remained a challenge.
SBS wanted an approach that could:
Work across diverse roles, work patterns, and schedules
Fit into dynamic and often unpredictable workdays
Feel flexible and accessible across different teams
Support participation without relying on rigid routines or fixed schedules
Encourage sustainable daily habits rather than short-term motivation
The goal was to introduce a wellbeing approach that employees could realistically maintain within the realities of day-to-day media and broadcasting work.

The approach

Designed to support sustainable participation across a workforce with varied schedules, working styles, and day-to-day routines.
SBS implemented the 15 Minute Exercise Challenge as a six-week, team-based program focused on making daily movement more achievable within dynamic and less structured work environments.
Rather than relying on rigid routines or fixed schedules, the program encouraged manageable daily activity that employees could integrate into their workdays in ways that suited their individual roles and routines.
Participants:
Committed to 15 minutes of daily activity
Chose activities that suited their schedules, work patterns, and preferences
Participated in small teams to build accountability and connection
Tracked progress through a simple online platform
The program was designed to remain flexible across creative, technical, and corporate teams - allowing employees to participate in ways that felt realistic within their day-to-day work environments.
Teams were ranked on consistency rather than performance, helping create a more inclusive and sustainable participation model across the organisation.

Why it worked

The program succeeded because it made participation flexible enough to fit across a wide range of working styles, schedules, and routines.
Low daily commitment
A 15-minute daily target made movement feel manageable - even
within busy, fast-changing, and less structured workdays.
Flexible across different work patterns
Employees could participate in ways that suited their individual
schedules, preferences, and working environments, making the
program accessible across creative, technical, and corporate teams.
Team-based accountability
Small teams helped create shared participation, consistency,
encouragement, and stronger connection across departments.
Designed for dynamic work environments
The program did not rely on fixed schedules or rigid participation
structures, making it easier for employees to stay engaged despite
changing priorities and varied routines.
Inclusive participation model
By focusing on consistency rather than intensity, the program
encouraged participation regardless of fitness level or previous exercise
habits.
Built for sustainable participation
The program focused on manageable daily behaviours that employees
could realistically maintain over time.
By making movement easy to integrate into everyday work life, the program helped employees build healthier routines that continued beyond the challenge itself.

The results

The program delivered strong participation and measurable wellbeing outcomes across SBS’s diverse media workforce.
Participation & engagement outcomes
82% would participate again
82% would recommend the challenge
Participants reported exercising more than they otherwise would have
Strong engagement maintained across the full six-week program
Health & Wellbeing Outcomes
90% met recommended WHO physical activity guidelines
79% reported improved overall health
Participants reported improvements in Sleep, Energy, Mood,
Fitness Leveland Overall Health
Team & workplace outcomes
65% reported improved team interaction and morale
Increased connection across teams and departments
Movement became a more visible part of daily working life
Shared participation helped strengthen engagement across different
working groups
Long-term impact (6 months later)
67% maintained the healthy habits they developed during the challenge
The program achieved strong participation by making daily movement flexible, achievable, and easy to integrate into varied work patterns and schedules.

What this shows

SBS’s results demonstrate that strong participation in workplace wellbeing initiatives is achievable within dynamic and less structured work environments when the approach is flexible, practical, and easy to integrate into daily work life.
By focusing on manageable daily movement and reducing participation barriers, the program made it easier for employees across creative, technical, and corporate teams to engage consistently over time.
The program helped:
Support participation across varied roles, schedules, and working styles
Build sustainable exercise habits rather than short-term activity
Improve overall health, energy, and wellbeing
Strengthen connection and accountability across teams
Maintain engagement without relying on rigid routines or structures
The results show that wellbeing initiatives are more likely to succeed when participation feels realistic, adaptable, and relevant to the way people actually work.

Participant experience

Participants highlighted how the program made it easier to stay active and connected within busy and varied work schedules.
“Committing to just 15 minutes a day made exercise feel achievable, even on busy days.”
“The challenge was a great way to build healthy habits while connecting with colleagues across the organisation.”
“What worked really well was the flexibility. I could fit movement into my day in a way that suited my schedule rather than having to completely change my routine.”
Participants consistently described the program as practical, motivating, and easy to maintain within dynamic and often unpredictable work environments.
“We found the challenge highly beneficial, not just for health and wellbeing, but also as away to strengthen team engagement across the organisation. Thefeedback from staff was very positive, and we would strongly recommend theprogram to other organisations.”
Vanessa Pitt
Head ofHealth & Wellbeing, SBS

See how this could work in your organisation

In this 15-minute walkthrough, we can show you how the Workplace Habit System™ works - and how it could apply in your organisation to create meaningful, lasting improvements in health, energy, and overall wellbeing.
Book a 15-Minute Walkthrough
Take the Participation Audit