Workplace Wellbeing Case Study:
How Kiwa Built Workforce Engagement Across Teams in 30+ Countries
A global workplace wellbeing initiative designed to make daily movement achievable across diverse roles, environments, and international teams.
Maintaining engagement in wellbeing initiatives can be difficult across large, distributed workforces - especially when employees operate across different countries, schedules, and working environments.
Kiwa implemented the 15 Minute Exercise Challenge during Global Safety Week to make daily movement simple, achievable, and sustainable across its global workforce.
Kiwa implemented the 15 Minute Exercise Challenge during Global Safety Week to make daily movement simple, achievable, and sustainable across its global workforce.
70+%
stayed engaged through week 6
92%
met WHO physical activity guidelines
73%
maintained healthy habits after 3 months
89%
would participate again
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Organisation Overview
Industry: Testing, Inspection & Certification
Workforce: Global Workforce Across 30+ Countries
Work Environment: 10,000+ Employees Across Corporate & Operational Teams
Program: 15 Minute Exercise Challenge
Initiative: Delivered as part of Global Safety Week
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The opportunity
Maintaining engagement in wellbeing initiatives can be difficult across large, distributed global workforces.
Kiwa operates across more than 30 countries, with employees working across diverse roles, environments, and schedules.
Creating a wellbeing initiative that could engage employees consistently across corporate, technical, and operational teams required an approach that was simple, flexible, and achievable within real working conditions.
Kiwa wanted an approach that could:
Support engagement across multiple countries and teams
Fit into busy and varied work environments
Encourage sustainable daily movement without adding pressure
Strengthen connection across a distributed workforce
The approach
Designed to make daily movement achievable across diverse teams, countries, and working environments.
Kiwa implemented the 15 Minute Exercise Challenge during Global Safety Week as a six-week, team-based program designed to support sustainable daily movement across its global workforce.
Rather than relying on motivation or ideal routines, the program focused on small, achievable daily actions employees could realistically maintain alongside busy schedules and varied work environments.
Participants:
Committed to 15 minutes of daily activity
Chose activities that fit their roles, schedules, and environments
Participated in small teams to build accountability and support
Tracked activity through a simple online platform
Teams were ranked on consistency, not intensity
The program was supported by regular communication and engagement prompts to help maintain momentum across teams and countries throughout the challenge.
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Why it worked
The program succeeded because it made daily movement achievable across diverse roles, countries, and working environments.
Low daily commitment
A 15-minute daily target made movement realistic -
even within busy schedules and varied work environments.
even within busy schedules and varied work environments.
Flexible across countries, teams, and roles
Employees could participate regardless of location, role, or fitness
level, making the program accessible across a highly distributed
workforce.
level, making the program accessible across a highly distributed
workforce.
Team-based accountability
Small teams helped create consistency, shared motivation,
and ongoing encouragement throughout the challenge.
and ongoing encouragement throughout the challenge.
Regular engagement support
Built-in reminders and communication helped maintain momentum
and reduce drop-off across teams and regions.
and reduce drop-off across teams and regions.
By focusing on small, achievable daily actions, the program made it easier for employees to stay consistently engaged and build habits that continued beyond the challenge.
The results
Strong workforce engagement and measurable wellbeing outcomes across a global workforce operating in 30+ countries.
Engagement & Activity Outcomes
78% completed the full 6-week program
76% exercised more than they otherwise would have
Strong engagement maintained across global teams and working
environments
environments
Health & Wellbeing Outcomes
92% met or exceeded WHO physical activity guidelines
81% reported improved overall health
Participants reported improvements in Sleep, Energy, Mood, Fitness Level
and Overall Health
and Overall Health
Behaviour & Engagement Outcomes
87% would recommend the program
89% would participate again
Long-term Impact (6-Months Later)
73% maintained healthy habits after 3 months
The program maintained strong engagement across a highly distributed workforce by making daily movement simple, achievable, and sustainable within real working conditions.
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Participant expereince
Participants consistently described the challenge as achievable, motivating, and easy to maintain across busy and varied work environments.
“Committing to just 15 minutes a day was realistic and surprisingly motivating. The daily logging kept me accountable, and I noticed improvements not only in my physical health, but also in my energy and mood.”
“Seeing colleagues from across the world sharing their activity made it feel like we were all part of something bigger. It helped me build a routine that I’m still following now.”
“The challenge turned out to be the perfect catalyst to bring our ‘I am fit for work’ message to life - simple, accessible, motivating, and genuinely engaging. It was easy to implement, required minimal administration, and delivered clear outcomes. I would highly recommend it to organisations looking for a practical and effective way to support employee wellbeing.”
Ellen De Geest
Global Head of Health & Safety, Kiwa